Overview
Simca Advertising IPO is an SME issue that opened for subscription on 8 May 2026 and is now listed. The issue aggregates ₹58 Cr.
IPO Details
Simca Advertising IPO is a Small and Medium Enterprise (SME) initial public offering scheduled to be listed on NSE SME. The issue has a price band of ₹174–₹183 per equity share with a lot size of 600 shares, translating to a minimum retail investment of ₹1,09,800.
The issue aggregates ₹58 Cr, with the subscription window open from 8 May 2026 to 12 May 2026. Allotment is expected on 13 May 2026 and the equity shares are scheduled to list on 15 May 2026.
- Type
- SME
- Status
- listed
- Price band
- ₹174–₹183
- Face value
- ₹10 (typical)
- Lot size
- 600 shares
- Min investment (Retail)
- ₹1,09,800
- Issue size
- ₹58 Cr
- Fresh issue
- ₹58 Cr
- OFS
- ₹0 Cr
- Exchange
- NSE SME
- ISIN
- TBA
- Sector
- Media
Market Lot
Retail investors must apply for a minimum of one lot and can apply up to the retail cap of ₹2 lakh. NII / HNI investors apply above ₹2 lakh.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Minimum) | 1 | 600 | ₹1,09,800 |
| Retail (Maximum) | 1 | 600 | ₹1,09,800 |
| HNI / NII (Minimum) | 2 | 1200 | ₹2,19,600 |
IPO Reservation
Per SEBI guidelines, Simca Advertising IPO reserves shares across investor categories as follows. Final allotment percentages may vary slightly based on the final issue document.
| Category | % Reserved | Notes |
|---|---|---|
| QIB | Up to 50% | Mutual funds, FIIs, banks |
| NII / HNI | Up to 15% | Bids ≥ ₹2 lakh |
| Retail | At least 35% | Bids up to ₹2 lakh |
Important Dates
- Issue Open8 May 2026 · Subscription opens
- Issue Close12 May 2026 · Subscription closes
- Allotment13 May 2026 · Basis of allotment finalised
- Refunds Initiated14 May 2026 · Funds released for non-allottees
- Listing Date15 May 2026 · Shares debut on the exchange
Grey Market Premium
Grey Market Premium for Simca Advertising is yet to be tracked. We update GMP from multiple grey market sources during the subscription window. Bookmark this page and check IPO GMP Today for live updates.
Subscription Status
Simca Advertising IPO subscription tracking will go live once the subscription window opens. Category-wise data (Retail / NII / QIB / Employee) will be available on IPO Subscription Status.
Allotment Status
Simca Advertising IPO allotment will be finalised by the registrar (TBA) on 13 May 2026. Check your allotment status using your PAN, application number, or DP ID via our allotment status checker or directly on the registrar's website.
If allotment fails, the blocked funds via ASBA / UPI mandate are released back within 24-48 hours. Applying through multiple demat accounts in family members' names improves chances on oversubscribed IPOs.
About Simca Advertising
Promoter & Holding Pattern
The promoter and promoter group hold the majority stake in Simca Advertising prior to the IPO. Post-listing, this percentage will reduce as new equity shares are issued to the public. Detailed pre-IPO and post-IPO promoter holding data will be updated once the Red Herring Prospectus is finalised with SEBI.
Objects of the Issue
The Simca Advertising IPO proceeds will be utilised across multiple strategic objectives. Typical objects include capital expenditure for expansion, repayment of debt, general corporate purposes, working capital, and OFS by selling shareholders. Detailed breakdown with amounts will be updated here from the Red Herring Prospectus.
Financial Performance
Simca Advertising's three-year financials — revenue, PAT, assets, net worth — will be displayed here based on audited numbers from the Red Herring Prospectus. Year-on-year growth, EBITDA margins, debt-to-equity progression, and RoNW together form the basis for valuation comparison.
Valuation Snapshot
Key valuation metrics for Simca Advertising — RoE, RoCE, EBITDA margin, PAT margin, debt-to-equity, EPS, P/E ratio, RoNW, NAV — will be updated based on FY25 numbers from the Red Herring Prospectus.
Peer Comparison
Listed peers in the Media sector with key valuation metrics:
| Company | EPS (₹) | P/E Ratio | RoNW (%) | NAV (₹) | Income (₹ Cr) |
|---|---|---|---|---|---|
| Times OOH (unlisted) | — | — | — | — | — |
| Bright Outdoor Media (unlisted) | — | — | — | — | — |
Anchor Investors
Anchor investor bidding for Simca Advertising typically opens one working day before the issue opens to the public. Anchor investors — mutual funds, FIIs, sovereign wealth funds, and insurance companies — collectively subscribe to a portion of the QIB segment. Their participation signals institutional confidence. Anchor list and total amount will be updated once SEBI publishes the anchor filing.
Lead Managers (Merchant Bankers)
Book-Running Lead Managers (BRLMs) for Simca Advertising will be listed once confirmed in the Red Herring Prospectus. Lead managers oversee pricing, marketing, and underwriting — typically Kotak, ICICI Securities, Axis Capital, HDFC, SBI Caps, JP Morgan, or Citigroup.
IPO Registrar
The registrar for Simca Advertising IPO will be confirmed in the Red Herring Prospectus. The registrar handles allotment, refunds, and dematerialisation of shares.
Editorial Review
How to Apply for Simca Advertising IPO
- Open broker app — Zerodha, Upstox, Angel One, Groww, 5paisa, ICICI Direct, or any other SEBI-registered broker. Navigate to the IPO section.
- Select Simca Advertising IPO during the bidding window (8 May 2026 – 12 May 2026).
- Enter bid details — minimum 600 shares per lot. Retail investors are recommended to bid at cut-off price (₹183).
- Submit UPI ID linked to a SEBI-approved bank.
- Approve UPI mandate from your UPI app within the deadline. Bid amount is blocked, not debited.
- Await allotment on 13 May 2026.
- Listing day — shares list on NSE SME on 15 May 2026.